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Toolkit

Screening Gender toolkit !

Introduction to the training kit

Toolkit : "screening gender"

Video Toolkit (arabic subtitles)

This Toolkit is dedicated to audiovisual experts, it deals with how women are pictured on television
This "screening gender" method includes a 77 minutes video with an explaining text.

This toolkit has been realised whithin the framework of Euromed news project, which is funded by European Union (News and communication ENPI local Program)
This video has been produced by the Euromed-News consortium, with support of European Union (Fourth programm of cummunautary action for Men and Women equality)

Why ?

Goal:

To develop new thinking about fair gender portrayal. Many studies, including the research of this project, have shown that images of men and women seen on television are more stereotyped than real life would suggest. However, since audiences have become increasingly fragmented, and thus more demanding, non-stereotypical gender representation is a vital element in quality programming. The role of public broadcasting companies is to serve equally the widest range of audiences, and diverse and fair gender portrayal equals more appealing programmes for viewers. That is why it is good business!

History:

In 1996, five European public broadcasting companies -- YLE/Finland, SVT/Sweden, NOS/Netherlands, DR/Denmark and NRK/Norway -- decided to pool resources to encourage greater diversity in their programming. This Gender Portrayal Network (GPN) was later joined by ZDF/Germany. Together, the companies launched the Screening Gender project. From 1997 to 2000 the project received financial support from the European Commission's Fourth Community Action Programme on Equal Opportunities for Women and Men.

What ?

Video: Who’s in the Picture?

Consists of programme examples from the partner companies, to demonstrate the ways in which images of gender are constructed. Be prepared to be surprised!

Video: The Wider Picture

shows sequences -- including some specially produced for this kit -- from drama to talk shows to news, to illustrate the improvement in quality gained by paying attention to gender portrayal.

Video: This is My Picture

includes personal accounts from programme-makers who have dealt with the challenges raised by Screening Gender.

Research: Who Speaks in Television?

A European study of male and female participation in television programmes.

Written Materials:

Texts for each video item, suggesting various training approaches and discussion points; fact sheets for trainees, providing additional information and further references.

How?

Approach

Based on the project’s own research, we have selected programme examples to illustrate common patterns in gender portrayal. The material also demonstrates alternative approaches to programme production.

Targeted group

The kit is primarily aimed at media professionals for use in training, as well as in programme development and evaluation. The material will also be helpful to journalism and communication students, consumer associations and other groups concerned with how the media operate.

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